Color, material, silhouette and form. Build a recognizable visual language across categories.
THE IDEATELIER PRESENTS / FALL–WINTER 2028
The Human
Current.
What moves us shapes what comes next.
Explore the four worlds ↘More feeling.
Deeper meaning.
A world made personal.
Spring’s expansive energy becomes a more intentional relationship with body, identity, objects and place.
Four distinct creative worlds translate that change into what we wear, how we live and the experiences we create.
CULTURE → DESIGN → EXPERIENCE → MARKETINGFour ways to feel present.
01 / FALL 2028
Soulcraft
Personal legacy & modern connoisseurship
Enter the world ↗
02 / FALL 2028
Vital Form
Body intelligence & adaptive living
Enter the world ↗
03 / FALL 2028
Future Folk
Living myth & regenerative imagination
Enter the world ↗
04 / FALL 2028
Strange Beauty
Unconventional elegance & creative individuality
Enter the world ↗From cultural change
to creative action.
Spaces, rituals and participation. Make the cultural story something people can feel and use.
Narrative, imagery and community. Give the story a voice and an invitation.
Fall 2028 is an Ideatelier creative forecast. Runway, design and research references retain their original dates. The connection between those signals and each future story is our interpretation.
01 / THE HUMAN CURRENT / FALL 2028
Soulcraft
Personal legacy & modern connoisseurship
Discover the story ↓A life worth collecting
Taste becomes a personal archive. The things we wear and live with gain meaning through their makers, their histories and the ways we make them our own.
The personal archive
People assemble identity through objects with a past and pieces they intend to keep.
Knowledge as aspiration
Knowing how something is made becomes part of the pleasure of owning it.
Everyday patronage
Small acts of collecting bring independent makers into daily life.
Modern inheritance
Repair, alteration and resale allow familiar objects to acquire new chapters.
A life worth collecting
Expressive tailoring · Leather marquetry · Polished grain · Bookish layering · Jewelled detail
Form follows feeling.
Precise tailoring, tactile surfaces and collected accents give everyday dressing the intimacy of a private collection.
Chanel
Layered knit tailoring and ornamental surfaces suggest a wardrobe assembled over time.
Tory Burch
Color accents sharpen familiar tailoring and give the everyday a personal signature.
Prada
Recombined layers treat the wardrobe as an evolving archive.
Erdem
Historical florals and evening texture bring memory into contemporary dress.
Dries Van Noten
Uniform references meet decorative detail and individual styling.
Color with character.
A story expressed in seven tones. Select a swatch to copy its digital color value.
Proposed creative palette / screen values, not production color standards.
A world of references.
The maker as author
Sculptural lacquer makes process visible. Translate the idea into distinctive surfaces and maker stories.
Intimate architecture
A considered interior gives materials and individual objects room to hold attention.
Furniture as fashion
Woven leather connects the language of a bag to an object for the home.
Culture is lived.
Measured signals today, interpreted through the creative lens of Fall 2028.
46%
The considered acquisition
Would choose secondhand over new when the item can be found used.
Source & interpretation ＋
ThredUp / GlobalData 2025 Resale Report
Fieldwork: January–February 2025
Sample: 3,034 US adults aged over 18; representative by age, income and geography
Base: All surveyed US consumers
2028 interpretation: Design objects worth finding, keeping and recirculating; patina and provenance can become creative assets.
Stated preference, not observed purchase share; does not prove demand for luxury or craft.
Research source ↗47%
Value beyond first ownership
More likely to try a brand that offers shopping credit for trading in used apparel.
Source & interpretation ＋
ThredUp / GlobalData 2025 Resale Report
Fieldwork: January–February 2025
Sample: 3,034 US adults aged over 18; representative by age, income and geography
Base: All surveyed US consumers
2028 interpretation: Make care, repair and resale part of the product's ongoing relationship with its owner.
Incentive response does not establish willingness to pay a craft premium.
Research source ↗42% vs 15%
The return of felt experience
Most enjoyable experience of the preceding week came from real life for 42%, versus a digital experience for 15%.
Source & interpretation ＋
Accenture Life Trends 2025
Fieldwork: July 2024
Sample: 24,295 respondents across 22 countries
Base: All respondents
2028 interpretation: Tactile materials and intimate making rituals offer an experiential direction for Soulcraft.
Experience recall, not a measure of craft purchasing; remaining responses are other categories.
Research source ↗These findings measure broad attitudes or behavior. They do not directly measure demand for this creative story or predict 2028 sales.
Feeling becomes surface.
MATERIAL / 01
Inlaid leather
Small pieces create a larger picture. Translate into precise patchwork and framed details.
MATERIAL / 02
Woven leather
A familiar craft becomes structural. Apply to bags, storage and compact furniture.
MATERIAL / 03
Lustrous lacquer
A deep reflective finish adds sensuality to quiet silhouettes and collected objects.
MATERIAL / 04
Narrative marquetry
Leather inlay tells a story through geometric composition and color.
Inside the world.
Each vibe connects women’s, men’s, home and an editorial point of view.
01
Private Library
Book cloth, cordovan, tailored wool, brass, fine stripe
Intellectual dressing with the ease of a lived-in room.
WOMEN’SA fitted knit under a generous jacket
MEN’SSoft trousers with a precise coat
HOMEA reading corner with a collected object
EDITORIALPortraits among books and working materials
02
The Collector’s Table
Lacquer, glazed red, satin, sculptural jewelry, inlay
An intimate gathering becomes an exhibition of personal taste.
WOMEN’SA saturated knit with a lustrous skirt
MEN’SA dark shirt beneath fluid tailoring
HOMESmall lacquered boxes and singular vessels
EDITORIALClose portraits beside personal treasures
03
Soft Heirlooms
Tweed, brushed wool, faded florals, silk, fine leather
Inherited codes feel relaxed, altered and deeply individual.
WOMEN’SA floral layer against grounded tailoring
MEN’SBrushed knits over an open collar
HOMEWoven leather with softened upholstery
EDITORIALDaylight and visible signs of use
04
After Hours Atelier
Ink, jewel tones, polished grain, velvet, metal
The maker’s studio becomes a place for evening conversation.
WOMEN’SA long dark silhouette with one jewel accent
MEN’SA fluid suit and tactile evening knit
HOMELow light on sculptural lacquer
EDITORIALHands, tools and expressive shadow
Make it tangible.
Women’s
The personal wardrobe
- Longline jackets with fine knits
- Floral skirts against disciplined wool
- One strong brooch or sculptural button
- Rich brown and ink with a wine accent
Build a compact wardrobe that feels accumulated, with one detail worth remembering.
Men’s
The modern collector
- Soft tailoring with a generous trouser
- Fine-gauge knits and textured overshirts
- Stripes beside brushed wool
- Leather with visible grain and considered hardware
Make expertise feel approachable through ease, color and tactile detail.
Home
A room with a history
- Small furniture with crafted surfaces
- Marquetry boxes and sculptural vessels
- Layered textiles in related earth tones
- Pools of warm light around individual objects
Treat the room as a personal collection rather than a matched set.
Accessories
Objects to keep
- Inlaid or woven leather bags
- Compact cases with precise closures
- Sculptural metal and polished stone
- Personalization, care and repair services
Give the object a recognizable signature and a life beyond its first season.
Bring the world to life.
A tactile library of materials and makers
Intimate collecting salons and repair appointments
Portraits of owners, objects and the stories between them
Fall 2027 offered warmth and refuge. Soulcraft advances toward discernment, authorship and a personal legacy.
Vital Form ↗
Designed to move with life
Performance becomes more sensitive to the body. Clothing and environments adapt to movement, changing energy and the need to recover, with a fluidity that belongs in everyday life.
Physical fluency
Movement becomes a creative language across sport, dance and everyday dressing.
Adaptive routines
People need clothing and spaces that move between work, activity and recovery.
Sensory feedback
Touch, weight and temperature help people judge how a product supports them.
Energy rhythms
Rest and exertion become complementary parts of a considered daily routine.
Designed to move with life
Curved seams · Articulated knit · Weightless layers · Tension and release · Soft technical shine
Form follows feeling.
Articulated construction and supple volume bring performance into a quieter, more expressive relationship with the body.
Jil Sander
Curved tailoring gives the silhouette a responsive relationship with the body.
Loewe
Inflated volume and unusual surfaces make engineered form expressive.
Simone Rocha
Sport references meet delicate decoration, opening performance to emotion.
Anrealage
Technology and bodily perception offer a more experimental performance lens.
Victoria Beckham
Long fluid lines suggest ease without losing definition.
Color with character.
A story expressed in seven tones. Select a swatch to copy its digital color value.
Proposed creative palette / screen values, not production color standards.
A world of references.
A garment in motion
Volume unfolds around the wearer. Use the body in movement as the starting point for form.
Making becomes lighter
A sprayed upper offers a precise reference for reducing visual and material weight.
Movement enters the room
Exercise equipment joins the language of residential interiors and daily ritual.
Culture is lived.
Measured signals today, interpreted through the creative lens of Fall 2028.
84%
Wellness as everyday infrastructure
US respondents ranked wellness as a top or important priority.
Source & interpretation ＋
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
Fieldwork: November 2024 (exhibit source notes)
Sample: US n=3,700; Gen Z n=321; millennials n=998. Total four-market research exceeded 9,000.
Base: US n=3,700
2028 interpretation: Build performance, comfort and recovery into everyday clothing and spaces.
Broad wellness priority does not directly measure apparel demand.
Research source ↗40% vs 23%
Recovery joins performance
Gen Z respondents reported feeling almost always stressed at 40%, compared with 23% overall.
Source & interpretation ＋
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
Fieldwork: November 2024 (exhibit source notes)
Sample: US n=3,700; Gen Z n=321; millennials n=998. Total four-market research exceeded 9,000.
Base: US Gen Z n=321; overall n=3,700
2028 interpretation: Balance kinetic looks with calming surfaces, restorative spaces and sensory ease.
Self-report, not a clinical diagnosis; avoid claiming products treat stress.
Research source ↗Nearly 30%
A proactive body culture
US Gen Z and millennials said they prioritized wellness a lot more than a year earlier.
Source & interpretation ＋
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
Fieldwork: November 2024 (exhibit source notes)
Sample: US n=3,700; Gen Z n=321; millennials n=998. Total four-market research exceeded 9,000.
Base: US Gen Z n=321 and millennials n=998
2028 interpretation: Create adaptable systems for moving, resting and transitioning across daily contexts.
Source gives an approximate figure; preserve 'nearly' and do not round to an exact 30%.
Research source ↗These findings measure broad attitudes or behavior. They do not directly measure demand for this creative story or predict 2028 sales.
Feeling becomes surface.
MATERIAL / 01
Sprayed lightness
A fine continuous upper inspires minimal joins and reduced visual weight.
MATERIAL / 02
Airborne cloth
Supple fabric moves around the body. Translate into light shells and adjustable volume.
MATERIAL / 03
Soft terrain
Rounded wool forms suggest reassuring contact, floor-based rituals and recovery.
MATERIAL / 04
Engineered contrast
Visible components create structure. Balance them with soft, breathable surfaces.
Inside the world.
Each vibe connects women’s, men’s, home and an editorial point of view.
01
Fluid Athlete
Contour seams, mineral blue, jersey, air, supple volume
Movement becomes the organizing principle of the silhouette.
WOMEN’SA curved knit dress with a light outer layer
MEN’SArticulated trousers and a fluid shell
HOMEOpen floor space with tactile exercise objects
EDITORIALBodies turning, stretching and shifting weight
02
Recovery Club
Calcium, brushed knit, wool, rounded forms, warm light
Rest acquires a social and design identity of its own.
WOMEN’SSoft long layers with gentle definition
MEN’SA relaxed knit set under an easy coat
HOMEWool rugs and low, supportive seating
EDITORIALQuiet post-movement rituals in daylight
03
Air Architecture
Inflation, translucency, folded volume, mesh, silver
Clothes and rooms feel light enough to change with us.
WOMEN’SA sculptural shell over a narrow base
MEN’SA folded coat with adjustable volume
HOMELight partitions and equipment that recedes
EDITORIALWind, suspended cloth and open space
04
Pulse Studio
Red, technical lacing, compact jersey, rhythm, shine
Performance gains expressive intensity through small bursts of energy.
WOMEN’SSport construction with an expressive detail
MEN’SA precise technical layer with a red accent
HOMEOne vivid object within a mineral room
EDITORIALRehearsal, footwork and group movement
Make it tangible.
Women’s
Body-aware expression
- Contour knits and articulated dresses
- Light shells over fluid base layers
- Adjustable hems and subtle compression cues
- A focused pulse of red within mineral color
Let the wearer adjust coverage and volume as her day changes.
Men’s
Movement without friction
- Fluid trousers with articulated knees
- Folded outerwear and flexible collars
- Compact knits with a technical handle
- Lightweight crossbody storage
Build ease into the garment’s construction and show it in motion.
Home
The restorative room
- Rounded rugs and floor cushions
- Exercise objects in residential colors
- Flexible lighting for activity and rest
- Portable seating and uncluttered circulation
Make movement and recovery natural parts of the home.
Accessories
Responsive essentials
- Component-led footwear
- Soft ergonomic carry shapes
- Adjustable straps and tactile closures
- Lightweight protective cases
Use visible engineering to explain comfort and function.
Bring the world to life.
A movement-led fitting and material experience
Rehearsal sessions, walking clubs and recovery rituals
Campaigns that show real transitions across a day
Powercut emphasized control and speed. Vital Form adds bodily sensitivity, flexible energy and a fluid performance language.
Future Folk ↗
03 / THE HUMAN CURRENT / FALL 2028
Future Folk
Living myth & regenerative imagination
Discover the story ↓New stories from the living world
Local knowledge and ecological imagination create a new vernacular. Familiar materials take unfamiliar forms as people invent rituals, symbols and objects for a changing relationship with place.
Local knowledge, future relevance
Regional techniques offer ways to design with the particularities of place.
New ecological myths
Artists use imagined species and natural systems to make environmental questions tangible.
Seasonal intelligence
Weather and changing landscapes shape rituals, materials and practical choices.
Vernacular invention
Familiar making methods become starting points for new forms and shared stories.
New stories from the living world
Sculptural felt · Inventive quilting · Landscape pattern · Carved forms · Fantastical botanicals
Form follows feeling.
Landscape, folklore and material intelligence meet in sculptural silhouettes, invented botanicals and crafted surfaces.
Louis Vuitton
Protective silhouettes and pastoral references make landscape part of the wardrobe.
Skall Studio
Domestic craft and literary references give everyday pieces a sense of place.
Erdem
Floral layering and historical texture suggest a contemporary botanical narrative.
Diotima
Art and handwork offer a model for culturally specific creative collaboration.
Akikoaoki
Hybrid construction allows familiar garments to acquire an unfamiliar character.
Color with character.
A story expressed in seven tones. Select a swatch to copy its digital color value.
Proposed creative palette / screen values, not production color standards.
A world of references.
Ecology as imagination
Natural systems become intricate structures around the body. Use this as a historical creative reference.
Material accountability
Timber becomes a subject of inquiry. Pair poetic materials with an honest account of their origins.
New ceremonial forms
Assemblage creates protective, performative forms. Learn from the artist’s specific practice without borrowing cultural symbols casually.
Culture is lived.
Measured signals today, interpreted through the creative lens of Fall 2028.
85%
Ecology becomes lived experience
Reported experiencing climate-change disruption in daily life.
Source & interpretation ＋
PwC Voice of the Consumer Survey 2024
Fieldwork: January–February 2024
Sample: 20,662 consumers in 31 countries and territories
Base: All surveyed consumers
2028 interpretation: Express nature as an active relationship through seasonal rituals and place-based materials.
Self-reported experience; survey does not measure regenerative-fashion demand.
Research source ↗46%
Environmental intention becomes a choice
Said they were buying more sustainable products to reduce environmental impact.
Source & interpretation ＋
PwC Voice of the Consumer Survey 2024
Fieldwork: January–February 2024
Sample: 20,662 consumers in 31 countries and territories
Base: All surveyed consumers
2028 interpretation: Connect botanical imagination to traceable materials and credible production stories.
Self-reported behaviour; 'sustainable' is not equivalent to verified regenerative impact.
Research source ↗9.7%
Meaning must meet value
Average stated premium for sustainably produced or sourced goods.
Source & interpretation ＋
PwC Voice of the Consumer Survey 2024
Fieldwork: January–February 2024
Sample: 20,662 consumers in 31 countries and territories
Base: Reported aggregate willingness-to-pay premium
2028 interpretation: Offer accessible, evidence-backed ecological value rather than relying on poetic claims alone.
Hypothetical willingness to pay; PwC explicitly warns it may not translate into spending. Never present as an achieved price premium.
Research source ↗These findings measure broad attitudes or behavior. They do not directly measure demand for this creative story or predict 2028 sales.
Feeling becomes surface.
MATERIAL / 01
Raised terrain
Uneven pile turns a rug into a landscape. Translate into relief knits and contoured textiles.
MATERIAL / 02
Quilted earth
Soft relief gives plain color depth. Apply to outerwear, bedding and bags.
MATERIAL / 03
Botanical structure
Branching and cellular forms inspire engineered lace and dimensional embroidery.
MATERIAL / 04
Honest timber
Visible wood and grain connect an object to material origins. Support claims with traceability.
Inside the world.
Each vibe connects women’s, men’s, home and an editorial point of view.
01
Moss Cathedral
Felt, lichen, vaulted volume, wool, deep green
An intimate architecture grows from the forest floor.
WOMEN’SA sculptural cape over a narrow base
MEN’SA generous wool coat with a grounded boot
HOMERelief rugs and monolithic soft seating
EDITORIALLow light through a living landscape
02
Field Fables
Botanicals, patchwork, washed cotton, clay, embroidery
Ordinary countryside codes acquire a gently fantastical character.
WOMEN’SAn embroidered layer over an everyday skirt
MEN’SA field jacket with a personal stitched detail
HOMEQuilted textiles and useful handmade objects
EDITORIALA seasonal gathering with invented characters
03
Mineral Ceremony
Silver, violet, carved shapes, dark wool, irregular shine
Earth-born forms become objects of contemporary ceremony.
WOMEN’SA long textured silhouette with sculptural jewelry
MEN’SDark tailoring with an unusual mineral accent
HOMECarved vessels and weathered reflective surfaces
EDITORIALPortraiture around one meaningful object
04
Weather Tales
Protective volume, peat, quilting, terrain print, utility
A changing landscape informs the way clothing shelters the body.
WOMEN’SA protective coat with a soft quilted layer
MEN’SRoomy utility pieces with a field-like palette
HOMEDurable textiles and adaptable storage
EDITORIALWind, worn paths and material close-ups
Make it tangible.
Women’s
Contemporary folklore
- Sculptural capes and felted coats
- Invented botanical embroidery
- Relief knits and softened quilting
- Long lines with unexpected crafted detail
Keep folklore inventive and tied to named makers and specific places.
Men’s
The new field wardrobe
- Generous outerwear with practical volume
- Textured knits in lichen and peat
- Subtle landscape pattern
- Sturdy footwear and softened utility
Translate landscape through texture and proportion rather than costume.
Home
A landscape indoors
- Relief rugs and sculptural felt
- Quilts with irregular stitched geometry
- Carved wood and tactile clay
- Botanical forms with an unfamiliar silhouette
Create a room that suggests an ecosystem through form and material.
Accessories
Modern talismans
- Carved and irregular jewelry forms
- Felted or quilted carry shapes
- Botanical hardware and relief surfaces
- Traceable fibers and transparent maker credits
Develop original symbols with collaborators and explain the making.
Bring the world to life.
A material atlas connecting products to places
Seasonal making workshops with named collaborators
Field notes that pair imaginative storytelling with provenance
Tribecore’s collective identity develops into place-specific invention. The emphasis shifts toward ecological imagination and accountable making.
Strange Beauty ↗
04 / THE HUMAN CURRENT / FALL 2028
Strange Beauty
Unconventional elegance & creative individuality
Discover the story ↓The pleasure of an unexpected point of view
Elegance becomes more individual, more ambiguous and a little unsettling. A familiar silhouette or room comes alive through one surprising proportion, unlikely material or beautifully misplaced detail.
Individual taste
People seek combinations that feel authored rather than supplied as a complete identity.
Productive contradiction
The tension between polished and peculiar gives familiar ideas new energy.
Ambiguous beauty
Unexpected proportion and imperfect symmetry invite a second look.
Personal mythology
Objects and styling become characters in an individual’s imagined world.
The pleasure of an unexpected point of view
Displaced collars · Elongated bows · Skewed checks · Peculiar jewelry · Sculptural footwear
Form follows feeling.
Controlled silhouettes carry an unexpected gesture. The emotional charge comes from tension, wit and a distinctly personal edit.
Loewe
Unfamiliar surfaces and exaggerated forms make everyday archetypes feel strange.
Marni
Graphic pattern and restrained styling balance eccentricity with wearability.
Nicklas Skovgaard
Expressive volume and striking color create a distinct character.
Jil Sander
Altered proportion and precise tailoring make subtle disruption legible.
Anrealage
Perception and transformation offer a more conceptual form of individuality.
Color with character.
A story expressed in seven tones. Select a swatch to copy its digital color value.
Proposed creative palette / screen values, not production color standards.
A world of references.
The surrealist room
A recognizable object becomes a character. Use one figurative gesture to disturb a disciplined interior.
Furniture with personality
Sculptural storage puts an unexpected architectural idea into a useful object.
A wardrobe of characters
Surreal detail and precise tailoring make a historical runway reference for unconventional elegance.
Culture is lived.
Measured signals today, interpreted through the creative lens of Fall 2028.
14%
Permission for adult play
Said their home brought out their playful side.
Source & interpretation ＋
IKEA Life at Home Report 2024
Fieldwork: May–June 2024
Sample: 38,630 adults aged 18+ across 39 countries; country online panels via YouGov
Base: All respondents
2028 interpretation: Introduce expressive objects, witty proportion and surprising combinations into adult interiors.
A low reported incidence is not proof of unmet purchasing demand.
Research source ↗57% vs 51%
Identity as an atmosphere
Among those whose belonging was enhanced by expressing identity at home, 57% often experienced enjoyment, versus 51% overall.
Source & interpretation ＋
IKEA Life at Home Report 2024
Fieldwork: May–June 2024
Sample: 38,630 adults aged 18+ across 39 countries; country online panels via YouGov
Base: Identity-expression subgroup; exact subgroup n not published
2028 interpretation: Use personal contrasts and collected oddities to make rooms and wardrobes feel authored.
Correlation; the subgroup is not all respondents and its exact size is unavailable.
Research source ↗66% vs 50%
The emotional value of surprise
Among people whose homes brought out playfulness, 66% called home their favourite place, versus 50% overall.
Source & interpretation ＋
IKEA Life at Home Report 2024
Fieldwork: May–June 2024
Sample: 38,630 adults aged 18+ across 39 countries; country online panels via YouGov
Base: Play-at-home subgroup; exact subgroup n not published
2028 interpretation: Translate playful surprise into sophisticated silhouettes, unexpected materials and collectible accessories.
Association, not evidence that playful decor causes attachment; extrapolation to fashion is creative inference.
Research source ↗These findings measure broad attitudes or behavior. They do not directly measure demand for this creative story or predict 2028 sales.
Feeling becomes surface.
MATERIAL / 01
Unlikely shine
Gloss and embellishment turn a tailored outline into an ambiguous surface.
MATERIAL / 02
Color as structure
Flat saturated color makes a sculptural object feel graphic and unfamiliar.
MATERIAL / 03
Tactile provocation
Soft upholstery takes a figurative form. Let familiar touch meet an unusual silhouette.
MATERIAL / 04
Disciplined contrast
Smooth tailoring beside graphic texture gives eccentricity a considered frame.
Inside the world.
Each vibe connects women’s, men’s, home and an editorial point of view.
01
Offbeat Salon
Lilac, lacquer, skewed checks, sculptural seating, satin
A cultivated room and wardrobe reveal an unexpected sense of humor.
WOMEN’SA precise skirt with an unexpected print
MEN’SA suit interrupted by a peculiar accessory
HOMEOne sculptural cabinet in a quiet room
EDITORIALPortraits with an oddly placed object
02
Beautiful Misfit
Elongated bows, offset collars, porcelain, wool, contrast
Familiar pieces feel as though their proportions have gently slipped.
WOMEN’SA displaced collar on an otherwise simple dress
MEN’SA long shirt beneath compact tailoring
HOMEA familiar object in an unfamiliar scale
EDITORIALPoised figures with a deliberate visual interruption
03
Surreal Supper
Lacquer red, polished metal, black, figurative forms, shine
Evening becomes a stage for intriguing objects and individual characters.
WOMEN’SA narrow evening shape with sculptural jewelry
MEN’SFluid dark tailoring and a dramatic closure
HOMEConversation objects and reflective table accents
EDITORIALAn intimate dinner with theatrical light
04
Oddly Refined
Absinthe, inky plum, graphic florals, curved shoes, smooth cloth
One dissonant note makes an elegant composition memorable.
WOMEN’SAn unusual color against a controlled silhouette
MEN’SGraphic pattern with a quiet trouser
HOMEA sharp color accent on sculptural storage
EDITORIALStillness, sideways glances and graphic framing
Make it tangible.
Women’s
A signature interruption
- Displaced details on precise silhouettes
- Elongated bows and off-center florals
- A clean base with one unconventional proportion
- Lilac or absinthe against dark plum
Make each look recognizable through one intentional surprise.
Men’s
Eccentric precision
- Long shirts and compact jackets
- Unexpected collar or closure details
- Skewed checks and discreet graphic motifs
- One expressive shoe or piece of jewelry
Keep tailoring legible while allowing the wearer to interrupt its rules.
Home
Rooms with a point of view
- Sculptural cabinets and figurative seating
- Controlled color with one dissonant accent
- Unexpected scale in lamps and mirrors
- A curated mix of polished and peculiar objects
Let a few distinctive objects define the room’s personality.
Accessories
Small acts of surrealism
- Anatomical or abstract metal forms
- Sculptural heels and exaggerated proportions
- Bags with unfamiliar handles or closures
- Pins and charms with an original visual language
Make accessories the most accessible entry into an individual world.
Bring the world to life.
An eccentric salon built around unusual object pairings
Styling sessions that explore one deliberate interruption
Editorial portraits with recurring objects and individual characters
Radical Joy’s exuberance becomes a more selective expression. Strange Beauty brings tension, elegance and ambiguity to individuality.